6-12 August 2007 - National Love Your Bed Week
6-12 August 2007 is second annual National Love Your Bed Week, this years theme is all about fashion, bedtime stories and bed making!
National Love Your Bed Week doesn't just focus on sleeping! actually its the total opposite, hence why its being held during the sunny summer month of August
To celebrate National Love Your Bed Week 2007
Manufacturer Silentnight will be running a host of activities around the UK including:
THE FINAL OF BOOK AT BEDTIME A national search to find the hottest young writing talent in the UK reaches its climax on 7th August 2007 with the final of the Book at Bedtime competition, held at Waterstone's in central London. The winner to this prestigious competition will see their story published as well as receiving a new bed from Silentnight and a family stay at the Alton Towers hotel. Judged by award winning children's author Jeremy Strong, Puffin, Silentnight and Waterstones.
PJOLOGY What do you wear in bed? Pyjamas or nightie? Silk or cotton? According to scientist what you wear in bed reveals a great deal about you. Silentnight to lift the lid on bed wear with an exclusive study introducing Pjology! Teaming up with psychologists at Manchester University well uncover the science of sleepwear.
OOH MATRON - Brits have become sloppy with their bed making, with over half of the UK harbouring un-made beds. Silentnight has drafted in the makeshift matrons to teach the country how to make the perfect bed during National Love Your Bed Week.